This video campaign highlights the Starbucks inclusive work culture.
We took the Starbucks' 'green thread' branding and turned it into the co-host of the series. The thread ties the stories together through illustrations.
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The art direction for this series was designed to be eye catching while also being cost effective. All that was required was a camera, a white wall and an employee This was the perfect canvas to let their story shine.
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CREDITS
CLIENT: Starbucks, CREATIVE DIRECTOR: Beau Obremski, ANIMATION: Beau Obremski, Kaitlin Larson & Israel Arias