Farming is not easy, and the agriculture industry has some of the highest rates of suicide. We were honored to be able to create a campaign to promote the Agristress Helpline, which provides support and resources to rural families experiencing hardship.
This campaign consisted of a 30, 60 and 90 second PSA for broadcast, as well as a series of billboards. For the billboard design, we created a family portrait with the father torn out, symbolizing the void left behind after a tragic loss. This image was designed to create an instant emotional hook that was paired with a simple supportive message that quickly communicates the problem and potential solution for any driver passing by.
Beau Obremski, Creative Director
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If just one family is able to get support and avoid tragedy, you can't ask for a better legacy for your work as an artist.
Beau Obremski, Creative Director
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CREDITS
CLIENT: WSU/Agrisafe DIRECTORS: Andrew Preston & Beau Obremski, WRITERS: Andrew Preston & Beau Obremski, PRODUCER: Andrew Preston, CREATIVE DIRECTOR: Beau Obremski, EXECUTIVE PRODUCER: Julie Ryan, DIRECTOR OF PHOTOGRAPHY: Cameron Currier, CAMERA OP: Scott Calvert, MUSIC: Brock Slowinski, WARDROBE: Heather Larson